As you make plans on where to focus your wellness efforts, consider that some efforts may have greater impact than others. Your wellness programming can include many components, such as:
- Health screening and assessment
- Education through presentations, printed materials and web resources
- Program activities, including “campaigns” over a specified time period
- Environmental change
- Policy change
All of your programming should involve creation of a supportive social and physical environment where healthy decisions are the norm. Part of creating this environment is to clearly define the organization’s expectations regarding healthy behaviors, and implementation of policies that promote health and reduce risk of disease.
Changing the environment and changing policy is crucial to affecting change in most health habits. Policies create the opportunity for widespread behavioral change because they change the existing “rules,” which can have a powerful effect on employee behavior and habits. Environmental changes, both physical and cultural, provide options or opportunities to adopt healthier habits and can also result in widespread change.
Company policies and changes in the work environment will affect or influence individual behavior at work, which may also lead to changes outside of work. In many cases, policy and environmental changes make it easier to make the better health choice. An example would be serving bagels and fruit instead of pastries at company events. Some other simple examples are:
Formal written policies:
• Guidelines for ordering food for company events
• No smoking on company property
• Company cost-sharing for health club memberships
Environmental changes or cues:
• Outdoor bike racks
• Labeling or highlighting health food choices
• Posters promoting healthy messages
Think about addressing some of the easy changes first to get a taste of success and show that your wellness program is working. As your program develops you can always tackle some of the more difficult issues.Unlike trying to impact change at an individual level, environmental and policy changes have the ability to impact large groups of people and will likely provide the most “bang for the buck.”
Interventions that target individual behavior change take a great deal of resources and impact only one person at a time. Policy and higher level interventions targeting communities and organizations have a much greater potential impact. Although your wellness strategies should address as many levels as possible, it’s also important to focus on areas where the greatest potential benefit could occur. |